by Aaron Benz, Founder and CEO of CampusIQ
(The full video from our Bow Tie Tuesday series, available here)
As we kick off 2026, I've been diving deep into the trends that shaped higher ed last year. From AI's meteoric rise to unexpected enrollment rebounds, 2025 was a rollercoaster of innovation, policy shifts, and adaptations. Drawing from reports like the National Student Clearinghouse, Coursera, and more, here's my take on the key categories—with nominees (the "considerees") and my picks for the top spots. Let's break it down! What do you think—did I nail it? Drop your thoughts in the comments. #HigherEd #EdTech #2025Trends
Biggest Winner: Movements or changes that thrived amid chaos
Nominees:
- AI Integration in Higher Education – With 86% of students globally using AI in studies (Digital Education Council) and 90% of U.S. college students adopting it academically (Copyleaks), AI boosted personalization and efficiency, making it a resilience powerhouse.
- Microcredentials and Career-Aligned Programs – The global market hit over $3.5 billion (Pok.tech/Lumina), with 96% of employers valuing them for hiring (Coursera)—a modular shift addressing skills gaps and degree skepticism.
- Online and Hybrid Learning Models – Enrollment jumped 3.2% in spring (NSCRC), driven by flexibility, with community colleges up 4.0% in fall—reversing pandemic dips for non-traditional learners.
The Winner: Microcredentials and Career-Aligned Programs
These short, stackable skills boosters hit over $3.5 billion globally in market value last year, per Pok.tech and Lumina data. Employers are all in—96% say they strengthen job apps, according to Coursera's 2025 report, and 90% are ready to pay 10-15% more in starting salaries for holders. In fact, 87% hired someone with one in the past year, from the same Coursera insights. The U.S. alone saw 1.85 million unique credentials from 134,000 providers, up hugely from 1.08 million in 2022. Students love them too: 85% report better job prospects, and 91% believe they'll advance their careers, via Lumina's impact report. Higher ed leaders note that 7 in 10 say programs with these draw more students, per Coursera, and 9 in 10 employers will hire less experienced folks if they've got them, from Lumina. This surge won big by making education faster, more relevant, and tied directly to jobs, filling gaps traditional degrees couldn't. A true game-changer for workforce alignment! #Microcredentials
Biggest Loser: Topics or shifts that suffered the most setbacks
Nominees:
- Small Private College Operations (Closures and Mergers) – 15 nonprofits closed (Inside Higher Ed), part of over 80 since 2020 (BestColleges.com), hit hard by enrollment drops and finances.
- DEI Programs and Initiatives – Federal executive order eliminated all programs (Trump admin), with investigations at over 50 universities (Inside Higher Ed)—impacting 3 in 4 students.
- Federal Research Funding in Targeted Fields – Over 5 billion frozen across 600+ universities (Politico), with a proposed 18 billion NIH cut (Science.org)—stalling "woke" areas like climate research.
The Winner (or Loser, in this case): Federal Research Funding in Targeted Fields
Federal research funding in targeted fields like climate was a huge loser in 2025, with over 5 billion frozen across 600+ universities (Politico) and a proposed 18 billion NIH cut (Science.org), stalling innovation and forcing shifts to private sources.
Most Disruptive: Forces that upended norms and caused chaos
Nominees:
- Trump Administration Policies – Froze $5 billion+ in grants (Politico) and revoked over 8,000 visas (U.S. News), reshaping funding and culture.
- AI Advancements – 86-92% student adoption (surveys like Digital Education Council), disrupting teaching ethics and workflows.
- Enrollment Cliff and Demographic Shifts – Projected 13-15% high school grad decline (WICHE), but actual 2.4% undergrad rise (NSCRC)—forcing 15 closures.
The Winner: Trump Administration Policies
The Trump administration's policies were a seismic force in 2025, from grant freezes to visa revocations, upending funding, DEI, and operations. Described as "warfare on higher ed," they forced rapid adaptations but deepened divides.
Most Surprising: Unforeseen developments that defied expectations
Nominees:
- Improvements in Student Mental Health Metrics – Severe depression dropped to 18% from 23% in 2022 (Healthy Minds Study), third-year decline amid stressors.
- Unexpected Enrollment Recovery – Total enrollment up 3.2% in spring adding 562,000 students (NSCRC May 2025), with community colleges surging 5.4% (NSCRC)—countering the cliff.
- Microcredential Market Surge – Market over $3.5 billion globally (Pok.tech/Lumina), with 90% employers offering higher salaries (Coursera)—faster growth than forecasted.
The Winner: Unexpected Enrollment Recovery
Against all odds, U.S. enrollment rebounded in 2025, with total postsecondary up 3.2% in spring adding 562,000 students (NSCRC May 2025) and community colleges surging 5.4% (NSCRC), countering the predicted demographic cliff through flexible options.
What surprised you most about 2025 in higher ed? Let's discuss! #HigherEducation #Trends2025 #EdInnovation