Hey there—if you're in higher ed, you’ve likely felt the squeeze: campuses full of potential but burdened by underused spaces, tight budgets, and the drive for sustainability. It’s a puzzle we’ve been solving together for years. Today marks a major step forward.
We’re evolving from Degree Analytics to CampusIQ.
If you’re wondering “Why now? Why change?”—here’s the why.
Analytics Was Just the Beginning
When we launched in 2014, we were laser-focused on student success—identifying at-risk students and boosting graduation rates. That foundation led us somewhere unexpected: facilities teams asking, “Can your data help us use space better?”
Turns out—yes. That opened an entirely new door.
Fast forward: we’re now the go-to solution for space intelligence—turning Wi-Fi, scheduling data, and building systems into insights. Every week, CampusIQ processes billions of data points to guide smarter decisions that cut costs, reduce waste, and enhance student life. “Degree Analytics” no longer captured our scope.
Real Stories from the Field
At Tarleton State, we found that high-demand computer labs were being used for quiet study. That insight led to a centralized testing center, reclaimed space for a new help desk, and over $200K in tech savings—redirected to student support.
At UCF, over 550,000 square feet was repurposed, avoiding $4.2M in leases. We identified underuse in a building that was able to be repurposed, to avoid construction of another $104M building.
These aren’t hypotheticals. They’re real wins. We’ve supported 50+ institutions, kept a 100% renewal rate over 4 years, and secured $5M in funding from LiveOak Ventures to accelerate our work.
How CampusIQ Came to Be
We did the agency brainstorm. But the name? It came from the spouse of one of our founding team members. CampusIQ—simple, clear, and a bit nerdy (something to match the bow tie). Our mission: to elevate the IQ for campus leaders through intelligent solutions that span facilities, planning, and operations without limits.
This isn’t just a rebrand—it’s a promise to meet the evolving needs of campuses. In a world of hybrid learning and tight margins, CampusIQ helps you act on data—not just report it.
Thanks for the Ride—Let’s Keep Building
To those who’ve been with us—thank you. Your feedback shaped this evolution. If you’re new, welcome—we’re here to help your campus thrive.
Explore more at www.CampusIQ.com or follow our weekly Bow Tie Tuesday updates on LinkedIn. We’ll also be at the CFTA conference in Minneapolis—come say hi.
Onward,
Aaron Benz
Founder, CampusIQ